Challenge 

Introduce a new product/campaign for a company and create a marketing strategy surrounding it.

Solution

Introduce Mcdonald's to the rapidly growing vegetarian food & beverage industry. Not only would it enjoy first mover's advantage but also help soften the company's public image by tackling unhealthy eating habits in America and be a step toward sustainable, environmentally friendly practices

Result/ feedback

This project was done in 2018 and in 2021 Mcdonalds introduced the McPlant to their product offerings. No affiliation, just vision

Mcdonald's market share in the food industry

Facts about Vegan/ Vegetarianism

Comparing markets 

Price Comparison

Current Customer Persona's

Where does the low-income vegan eat?

POP-UP market strategy

Step 1 - Food Truck

Step 2- temporary pop up

Step 3 - Temporary pop-up menu 

Customer Persona's

Conclusion and long term goals